I spoke this morning at the PROMAX 2007 presentation, but our session started late, and I was unable to really go through what I was asked to speak about — the mechanics and potential for developing network-wide loyalty programs for television viewers. I promised to put the presentation on this blog, and so here it is. My only request: if you do download it, please go to the contact page and drop me a line letting me know you downloaded it. Of course, this isn’t required, but would be greatly appreciated!

Keep in mind that this presentation is a “talking” deck — most of what I was going to present was verbal, and the slides were going to be helpers. So, if questions come up, please feel free to email me with them.