Second Life has been getting a lot of press lately. Why wouldn’t it? Virtual economies, commerce and relationships  haven combined to create a buzz-worthy fad.  Brands hungry for any form of non-traditional exposure have jumped on the Second Life train, building stores within its confines, and creating products exclusive to the world.

With an active participant count of less than 2 million, the press about the brands’ activities generates more buzz than the actual installations themselves. Case in point, of the last ten people who talked to me about Second Life, only one of them had actually downloaded the application and explored the community.

I’ve included a new gallery of some of the more interesting brand integrations in Second Life.