TELEVUTION

Several years ago, there was a fantastic social networking tool called SixDegrees (who claim, on their Web site to be relaunching soon) that allowed you to connect with people you knew, and then search for other members with similar interests, and see how close you were in degrees of separation from them.

A new networking tool called LinkedIn allows marketers and business development professionals to do exactly that—create their own networks, and then “join” them with other trusted people’s networks.

Then, say you’re looking for someone to connect with at Best Buy, in the marketing department. You can search for a contact, and find out what path, through your contacts, you need to take to get to them.