TELEVUTION

As a marketer, I’m always fascinated by the promotional aspect of things. My search for love and the perfect partner gets me thinking about the anthropological implications of self-promotion, marketing, and truth in advertising. It also allows me to search through my own cultural biases, and explore how being Indian—a core part of my identity—has affected my perceptions. In thinking through these themes, I’ve realized that some of the hardest marketing in the world happens at that individual level—when emotions are heightended to the point where brand perception—in this case, of you—literally depends on every action. Finally, I relate all this back to brand marketing—and how corporations can benefit from the lessons that Internet dating within an ecosystem has taught me.