Archive of Articles
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- Those geniuses in Revlon's marketing team
- My Television Lineup This Pitch Season
- The Mecca of Dubai
- TiVo Predicts 'American Idol' (and Flatters Me.)
- Hollywood / Bollywood Doppelganger
- Brand Bollywood
- Branded Entertainment™ Primer - Part I
- Branding the Apprentice
- A Bridge Too Far?
- America's Prom Queen -- The TV Show
- Democracy in a Box
- PROMAX 2007 Presentation
- Television Innovations Lab
- Brand Integration in Second Life
- Recursive Brand Integration
- Spiders and Spouts
- Getting a Cluetrain
- Life in Pictures
- Next Monet, Meet Humble Voice
- Paradigm Shift(ed)
- Golden Boy Silverman?
- The TV Viewer Online Community Business Model
- No New Ideas in Hollywood?
- The Power of Fruit
- The Cashmere Mafia vs Lipstick Jungle
- Brand Integration vs. Product Placement
- TiVo and Television Advertising
- The New, New Web
- A Put Pilot
- Angara Launches
- Look who's in Forbes
- TiVo and American Idol Predictions
- A New Era: Phenomenon Rising
- Ilya's Mission: In-Game Advertising
- I am Not Peter Baynham
- Remember Halfbrain?
- Faith
- On Creating a Premium Brand
- On Losing a Pitch
- Looking for "Krish Menon"?
- Recognize This?
- New Years: Our Greatest Personal Marketing Feat
- "In Development"
- The New, New Web
- Happy Diwali!
- MTV and Popular Culture
- Ameniti Revisited: United's "Vapor Service"
- Welcome to the Revolution
- On Creating a TV Show
- This Day in History
- What's Your Name Worth?
- Fee-Based Job Sites: Make More Money (Guaranteed!)
- The Harry Potter Phenomenon
- An Idea for Agency Staffing
- Coupling: The Business of Social Circles
- Culture Points: A New Parameter in Customer Intimacy
- Love-Hate Loyalty
- In This Age
- TiVo and Television Advertising
- From the Cannes Lions
- Heat Wave
- Plaxo and LinkedIn Should Merge
- Ooh, I got something right!
- Agencies Have Feelings Too
- A Customer Service Story
- Board on Baby
- Things I Want
- Move Your Own Damn Cheese: A Rant
- Suite and Innocent Wins
- The Battle of the Labs
- The Business of Weddings
- A Simple Life
- A Winter of Discontent
- The Search for Love: A Marketer’s Perspective (Part 1 of II)
- Things Every Agency Person Should Know - Episode I
- Brandweek's Guerilla Marketer of The Year: A Pornstar
- Customers Don't Like Tears in Their Tacos
- Wireless Providers: What's Your MHz?
- Cultural Context in Loyalty Initiatives
- Rated R, by Parental Permission
- Hollywood Product Placements Done Right.
- Saul Bass - Marketer by Design
- Jeffrey's House of Magic
- A Hospital of Ironies
- Free Long Distance
- Packaged.
- A Report on the Best Rewards Programs for Shopping Rebates
- Tracking retail customers while shopping in-store.
- Remember SixDegrees.com? Here’s the second coming.
- Spam Begone: A Marketer’s Dream (and Nightmare)
- Commercial Watch
- Seth Godin’s Purple Cow Chews New Cud
- Agencies: 7 Ways to Improve Your New Business Pitch Deck
- New Site for Demographic Research/Focus Group Planning
- Loyalty vs. Appreciation
- Ameniti: New Loyalty Concept from United
- Marketing Ladder Sifts Through Clutter
- Quality is in the details.
- Marketing Agencies Have Just One Asset: People
- What a Client Feels
